Innovation, technology and direct access to target markets
Innovation, technology and direct access to target markets Our shareholder Borealis' proprietary technology enables our industry-leading innovation capabilities. For more than 20 years, we have leveraged our relationship with Borealis, including access to Borstar® technology, technical know-how, innovation capabilities, exchange of in-depth knowledge and best practices on commercial and operational excellence.
Borstar® technology allows for the production of tailored solutions to fulfil the specific needs of our customers. This supports our focus on premium price end-markets through a differentiated product offering. We have a team of more than 100 research and development personnel, including scientists and researchers, and we aim to generate a least 20% of our sales volume each year through new products.
Borouge owns and operates one of the world's largest integrated polyolefin complexes in Al Ruwais Industrial City, UAE, with a diverse regional footprint of logistics hubs in the UAE and nine international locations. In addition, we operate warehouses and gateways across MENA, Europe, and Asia, which provide an extensive direct sales network covering approximately 85% of sales volumes.
The Borouge 4 project, developed by Borouge on behalf of its majority shareholders, ADNOC and Borealis, is making good progress. The project will transform the UAE's industrial landscape, making Borouge the world's largest single-site polyolefin complex. Fully integrated with the national power grid in 2024, Borouge 4 is set to increase the company's production
