Innovation, technology and direct access to target markets
Our shareholder Borealis’ proprietary technology enables our industry-leading innovation capabilities. For 20 years, we have leveraged our relationship with Borealis, including access to Borstar® technology, technical know-how, innovation capabilities, exchange of in-depth knowledge and best practices on commercial and operational excellence.
Borstar® technology allows for the production of tailored solutions to fulfil the specific needs of our customers. This supports our focus on premium price end-markets through a differentiated product offering. We have a team of approximately 100 research and development personnel, including scientists and researchers, and over 20% of our sales volume in 2021 was generated by products that were less than 5 years old.
Borouge owns and operates one of the world’s largest integrated polyolefin complexes in Al Ruwais Industrial City, UAE, with a diverse regional footprint of logistics hubs in the UAE and nine international locations. In addition, we operate warehouses and gateways across MENA, Europe, and Asia, which provide an extensive direct sales network covering approximately 85% of sales volumes.