24 January 2016 - Borouge, a leading petrochemical company that provides innovative, value creating plastics solutions, demonstrated its portfolio of sustainable and value-added plastics solutions at 15th International African-Arabian Exhibition for Plastics Industry (PLASTEX 2016) held at Cairo International Convention and Exhibition Centre in Egypt from 14-17 January 2016.
Visited by a large number of major plastics manufacturers, converters and end users in the Middle East & North Africa (MENA) region, Borouge’s stand at PLASTEX 2016 showcased a wide range of application samples that are made of Borouge’s innovative polyolefin solutions. The Company demonstrated its latest polyethylene and polypropylene solutions for pipes, wires & cables, films & fibres and other moulding applications underlining its market position as a pioneer in the Middle East petrochemicals industry and a leading provider of highly differentiated plastics products in the MENA region.
“It’s important for Borouge to participate at this significant exhibition which becomes an important venue for Borouge to reinforce its relation and partnership with its customers in Egypt and the whole MENA region and develop new business opportunities in this part of the world,” said Wim Roels, Chief Executive Officer of Borouge Pte Ltd. “PLASTEX is a prominent business gathering where we could meet with the key players of the MENA plastics industry to exchange perspectives and expertise and strengthen our market position as a partner of choice for our customers in this region.”
Supported by the Egypt Ministry of Trade & Industry, Federation of Egyptian Industries, Chamber of Chemical Industries, and the Division of Plastic Industries, PLASTEX 2016 is an important platform for machinery manufacturers, exporters and traders looking to be involved in the MENA plastics market.
“PLASTEX is an ideal platform where we meet with our current and potential customers in Egypt to share with them thoughts and ideas on the latest trends moving the industry forward,” said Hazeem Sultan Al Suwaidi, Senior Vice President Middle East Africa (MEAE), Borouge. The exhibition provided Borouge with an opportunity to highlight its continuous support to customers in Egypt in line with the UAE’s strategic directives inspired by the strong partnership between the UAE and Egypt.
“For Borouge, PLASTEX is one of the most significant exhibitions in the MENA plastics industry where we can demonstrate our portfolio of innovative plastics solutions that meet the requirements of our customers in this region, in addition to highlight our technologies, innovations and business expansion investments that we are making to contribute to the development of the Middle East plastics industry.”
Al Suwaidi added that the significant increase in production capability at Borouge’s plant in Abu Dhabi from 2 million to 4.5 million tonnes per year allows the Company to stand above the competition through the cutting edge technologies it relies on and the strong commitment to its customers to meet their stringent needs.
Borouge stand visitors also learned about the Company’s newly-inaugurated Innovation Centre which will greatly benefit Borouge’s customers in the MENA region and meet their special requirements.